The Women’s Market: Big, Lucrative and Rewarding – but Underserved

womenToday, women make most financial decisions affecting their households. The vast majority are gender-neutral about choosing an advisor. And they represent an exceptional sales opportunity for advisors—both men and women. If you’re seeing dollar signs, then the source of these statements, Michael Ross, has potentially a new convert to an urgent message: that advisors, most especially men in the business, must better orient their practices to the burgeoning insurance and financial service needs of women. More >>

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