4 Ways to Get Visitors to Stay on Your Website Longer

It’s important to convert as many of your visitors into leads or sales the very first time they land on your website, because it may be your only chance. Between 70 and 96 percent of your website visitors will never return once...
Read more »

Break Through Digital Noise to Connect with Clients

Overwhelmed by an increasing bombardment of “digital noise,” your clients may be tuning out important information you send them. And you may not even know it. More...
Read more »

10 Tips to Improve Insurance Agency SEO

Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads and increase the health and credibility of your insurance website. Let’s review these top 10 tips when it comes to improving your insurance agency...
Read more »

The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More

Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn’t recommend it. Social media cover photos are great for communicating brand values, highlighting a current campaign,...
Read more »

Blog SEO: How to Search Engine Optimize Your Blog Content

Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service...
Read more »

Lead Generation Traffic Sources That Produce Results

Depending on who your ideal prospects are, where to invest your marketing budget will vary. To get the marketing results you’re looking for, you should ask yourself several questions to get the right answer for your unique business. Let’s start by...
Read more »

How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into leads (and,...
Read more »

5 Simple Ways to Use Email to Build Relationships and Grow Sales

Email is the most prevalent way that companies communicate with their customers today, yet nearly half of email marketers send everyone on their list the same email – a surefire tactic that won’t get your emails read. Instead, advisors need to take...
Read more »

3 Ways to Optimize Your Financial Website Content

After you have gotten through the content creation step of your inbound marketing strategy, you’ve got to optimize your financial website content. Without optimizing it for clicks and search engines, the exchange of a lead’s information for content can’t occur, and conversion opportunities disappear....
Read more »