How to Use Facebook for Business: 13 Essential Tips

Facebook is constantly making changes to the design of the profiles — for businesses and individuals alike. They’ve made a few cool changes in the past few years, including adding call-to-action buttons to business pages and letting you record company milestones, like...
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6 Important Tips for Insurance Agency Content Marketing

Insurance content marketing is a somewhat all inclusive term, as it impacts so many aspects of an insurance marketing plan. From social media marketing to insurance websites to blogging, insurance email marketing and article publishing, insurance agents and brokers want to...
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10 Tips for a Successful Insurance Agency Blog

Do you have a blog or are you thinking about starting one? Where do you begin? Here are 10 tips to help create a professional and successful insurance agency blog. More...
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10 Social Media Tips for Marketing and Sales

It’s not hard to do social media–but it’s harder to do it well. Brokers, agents, and sales executives need to learn as much as possible about how to use Facebook, Twitter, LinkedIn, and other platforms to reach out to clients and prospects....
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5 Things Every Agent’s Website Should Have

The way people look for and evaluate insurance agents and advisors are no different than scouting a local barber, repair person or handyman – particularly among millennials. That means agents need to have a strong Web presence like never before...
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Why the Insurance Industry Needs Digital Marketing

Social media is no longer a “nice to have” for any agency that wants to stay competitive in today’s fast-paced marketplace. Having an online presence is critical, whether you are targeting millennials or seniors. The right social strategy will make...
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3 Reasons Why Insurance Agents Struggle with Digital Marketing

Insurance agents who use and master digital marketing put themselves a step ahead of their competition. Unfortunately, the majority of agents today still do not take advantage of this amazing opportunity. Agents provide a tremendous amount of education to a client in...
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