Life Insurance Marketing: It’s Not About Piling Up Strangers’ Email Addresses

Your success in business is ultimately determined by your ability and willingness to market yourself and your services to your ideal prospects. Not just any prospects, but the ideal ones. So, who are your ideal prospects? Your ideal prospects are...
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17 Google Marketing Tools You Should Be Using

You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day? But Google is more than just a search engine. So much more. In fact, there are numerous Google business tools in...
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3 Simple Tricks to Explode Your Sales Email Open Rates

Do you spend hours crafting the perfect email only to discover that your prospect didn’t open it? If so, you’re not alone. For most salespeople, the biggest hurdle in prospecting is getting their emails opened in the first place. More...
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10 Sales Business Card Dos and Don’ts Every Rep Should Know

We may be living in a digital world, but business cards are still a valuable tool for salespeople. Handing your card to a potential prospect or referral is easier and quicker than exchanging phone numbers or attempting to memorize their...
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The Importance of Finishing Strong

A marathon race might be your business, practice, job, job search, family life, social life, sense of adventure, professional development, fitness goals, quality of life or personal relationships. As it relates to business or work, you’re in the final lap...
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The Women’s Market: Big, Lucrative and Rewarding – but Underserved

Today, women make most financial decisions affecting their households. The vast majority are gender-neutral about choosing an advisor. And they represent an exceptional sales opportunity for advisors—both men and women. If you’re seeing dollar signs, then the source of these...
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Cheese Should Be for Pizza: How to Market to Millennials

In a perfect world, we would all understand each other, speak in a universal language or, at least, have a T.A.R.D.I.S. that gets into our brains and automatically translates all of the universe’s languages. It is a time machine and...
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