17 Google Marketing Tools You Should Be Using

You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day? But Google is more than just a search engine. So much more. In fact, there are numerous Google business tools in...
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The Best Time to Post on Social Media

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. More...
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5 Ways to Make LinkedIn Work for You

By now, you have heard a dozen gurus promise near-magical results if you incorporate Facebook or Twitter or LinkedIn into your marketing. We hear how powerful social media is so frequently that many of us have stopped believing in it....
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Using Social Media for Your Business on Valentine’s Day

Holidays offer prime opportunities for businesses to promote their products and connect with their customers, and Valentine’s Day is no exception. In fact, this holiday weekend is projected to bring in the highest profits since 2007. Any business, no matter the size,...
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What Your LinkedIn Profile Should Look Like in 2018

We rounded up the best LinkedIn profile tips to catch an employer’s eye, and shape how they feel about your candidacy. “People need to be told who you are and what you do,” says Donna Serdula, owner of LinkedIn-Makeover.com. “This is...
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5 Super Quick Ways to Get More Messages on Your Facebook Business Page

You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don’t understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it’s time to make the most out of the...
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How to Optimize Your LinkedIn Profile for Sales

If you’d like to start a social selling initiative in earnest, you should begin by revamping your LinkedIn profile. Just as you’re researching potential buyers on LinkedIn to learn more about them, they’re looking at your profile to judge if they’d like...
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14 Essential Tips for an Engaging Facebook Page

If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture —...
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The 4 Biggest Social Media Mistakes Advisors Make

It seems like every week a new social media platform is born. Snapchat, Periscope, Instagram, Pinterest…the list goes on. Every platform has its own norms, rules of conduct and audience. This is just one of the reasons why so many...
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10 Tips to Optimize Your LinkedIn Profile

LinkedIn is a popular online tool designed to connect professionals with all types of networking resources. Make your profile stand out to a recruiter by following these ten tips. More...
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