How to Optimize Your LinkedIn Profile for Sales

If you’d like to start a social selling initiative in earnest, you should begin by revamping your LinkedIn profile. Just as you’re researching potential buyers on LinkedIn to learn more about them, they’re looking at your profile to judge if they’d like...
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14 Essential Tips for an Engaging Facebook Page

If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture —...
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The 4 Biggest Social Media Mistakes Advisors Make

It seems like every week a new social media platform is born. Snapchat, Periscope, Instagram, Pinterest…the list goes on. Every platform has its own norms, rules of conduct and audience. This is just one of the reasons why so many...
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