LTC 101: the Purpose of LTCi

The phrase ‘long term care’ (LTC) refers to the assistance that people with serious illness, injury or cognitive impairment require with activities of daily living. This skilled care is provided by nurses, therapists or other healthcare professionals. More...
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27 Companies With Really Catchy Slogans & Brand Taglines

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s...
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6 Sales Closing Techniques and Why They Work

Closing is a make-or-break moment in sales. Choosing the right phrases to seal a sales deal is crucial. And this moment is likely the final verdict determining whether or not your efforts will amount to anything at all. More...
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Whole vs. Term Life Insurance: Which Do You Need?

Are there people counting on you for income? If you died tomorrow, are there people – like your parents – who would be stuck with the funeral costs? Do you have a plan in place to make sure you don’t...
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