14 Essential Tips for an Engaging Facebook Page

If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture —...
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The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More

Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn’t recommend it. Social media cover photos are great for communicating brand values, highlighting a current campaign,...
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How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into leads (and,...
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How to Use Facebook for Business: 13 Essential Tips

Facebook is constantly making changes to the design of the profiles — for businesses and individuals alike. They’ve made a few cool changes in the past few years, including adding call-to-action buttons to business pages and letting you record company milestones, like...
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